The media industry has seized upon what’s known as native advertising as its latest panacea to address these ills. Its definition can be a bit murky, but to me native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn’t interrupt—native ads don’t pop up or dance across the screen—and its content is actually valuable to the person viewing it. And that, in turn, leads to a higher percentage of users engaging with the ad, and to greater effectiveness.
Go Native, Ad Man, na Fast Company.
Ou seja “tivemos que inventar um nome novo pra ver se finalmente vocês finalmente entendem”. Nada que o Seth Godin não fale faz quase dez anos, pra ficar num exemplo só.
Mas a matéria traz bons exemplos e mostra como o mercado está se movimentando pra isso.